Baker & Baker goes vegan

BB Vegan Group PR (002)

Baker & Baker has dipped its toe into the plant-based space. The specialist of European bakery products has launched its first range of vegan treats to meet the increased consumer demand without compromising on quality and taste.

The new goodies comprise a pink velvet ring doughnut, a dark chocolate muffin, a blueberry muffin and a 30% Belgian chocolate cookie puck.

“The range has been developed to meet the increase in flexitarian and vegan diets,”​ said Helen Sinclair, UK marketing manager at Baker & Baker.

“According to The Vegan Society, one in four Brits have reduced the amount of animal products they are consuming since the start of the Covid-19 pandemic. However, in developing the range, it was fundamental the products also delivered on taste.”

The entire range contains no artificial preservatives, flavourings or colourings, while the muffins are palm oil-free and the doughnut and cookie use only certified palm oil.

Offering convenience, the doughnut and muffins are simply thaw and serve, the cookies are baked from frozen and all have a shelf life of between two and five days, thus minimising waste.

Following a successful launch last year in France and Germany, the range is being rolled out in UK bakeries, food service operators and retailers.

Nestlé-backed Outshine targets the whole family

OutshineSmoothieGroupShot_HERO Image

February is National Snack Food Month, providing another opportunity for producers to ramp up their messages to a snack-hungry populace.

Taking advantage of the timing, Outshine is launching Fruit & Yogurt Smoothie Pouches, its first shelf-stable, take-anywhere snack to help satisfy both kids and adults alike.