The headline highlight is not how cheesy, spicy, or sweet we want our snacks to be, but how concerned we are with the behavior of the company selling them, notes the press release. Some of the top drivers of choice are sustainability practices in production and packaging, commitment to improving community food access, and how employees are treated. These issues are most important to younger demographics, age 18-34.
Regardless of age, though, integrity of flavor and opportunity to explore new flavors remains the main motivator in snack choice, with 35% of consumers noting innovative flavor options help sway their decision over things like packaging, recommendations, or brand recognition. That makes sense to Frito-Lay's chief customer officer Mike Del Pozzo, who explains that summer is the season for trying all kinds of new things, snack flavors included.
The trove of data from Frito-Lay contains many more interesting nuggets about our snacking habits. For example, people across the board love to snack with friends and family, but Gen Z and Millennial snackers are more likely to munch alone. Also, when prioritizing salty and sweet flavor combinations and texture, our proclivity for a tasty bite over mouthfeel wins out.
Frito-Lay Just Shed Some Light On How We Choose Snacks - Tasting Table
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