COVID concerns have created a public appetite for health improvement; a fact that’s helped boost cereal bar sales in the UK at least. Despite on-the-go-sales taking a knock, snack bar sales at the end of January 2021 managed to grow 2% on the same period the year previously.
A report late last year from the FoodFoundation meanwhile complained that healthier foods are much more expensive than those loaded with unhealthy levels of fat, sugar and salt.
Those in the sector are confident however the current offer on the market is providing enough incentives for people to include healthy snacks in their diet.
Jean-Christophe Flatin, president of Mars Edge -- the segment of Mars Incorporated dedicated to supporting human health through nutrition -- told the event that consumers are increasingly interested in exploring new products in the health and wellness space. And while prices currently hover above conventional snacking products, he sees them moving more into the mainstream.
But John McManus, UK marketing director at KIND (a brand also owned by Mars) said more consumers now accept that healthier choices come with higher prices. “Because of the ingredients we use, we are inherently more expensive,” he said. “To be a viable option for us a business we need to charge a certain amount more and, I think particularly in the UK where we have retailer margins at an all-time high, this needs to be realistic.
“For example, on a normal shelf, we are 40% more expensive than what we sit next to. But over the last five years we are performing better than products that are not as nutritionally dense as KIND.”
Are healthy snacks a luxury most consumers can't afford? - FoodNavigator.com
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