Study Shows Three-Quarters of Consumers Crave Salty/Sweet Snacks - Convenience Store Decisions

And nearly three quarters (73%) of millennials and Gen Z have found themselves snacking more since March 2020.

By Isabelle Gustafson | March 29, 2021

A new study commissioned by Coca-Cola revealed that three quarters of people crave salty/sweet snacks, and at their ‘hangriest,’ nearly half (48%) of the nation would walk over a mile to fulfill this craving.

With March Madness snackers glued to their couches, Coca-Cola uncovered America’s favorite salty/sweet combinations to spice up snacking routines everywhere.

See a detailed visual infographic here.

Some survey highlights include:

• Gen Z is most dedicated to the snack search with 8% willing to trek over four miles to get a snack
• America’s most craved combo is Coca-Cola Cherry and pizza (52%)
• Generations universally admit to snacking more during the pandemic. Nearly three quarters (73%) of millennials and Gen Z have found themselves snacking more since March 2020.

Social media sensations The Merrell Twins (4.4MM TikTok followers; 1.6MM IG followers) were crowned Coca-Cola’s official flavor stewards — or “Coca-Cola Flavor Curators” — to spread the snacking word. Vanessa and Veronica will share their favorite combos via Instagram w/o March 29, encouraging fans to share their favs using #unbelievablydelicious.

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Study Shows Three-Quarters of Consumers Crave Salty/Sweet Snacks - Convenience Store Decisions
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