India not only has a diverse culture but also a diverse population with as many wants and needs.
Let's take the examples of cities and rural areas. While a person who resides in a big city has the option to buy things from different brands and is aware of high quality products, someone from a rural area won't have the same kind of access.
So, a couple Prabhu & Brindha from Tamil Nadu's Coimbatore is making sure they bring in some quality edibles for the people residing in rural areas. Thus, they have started their own snacks and beverages company called TABP Snacks & Beverages Pvt predominantly for rural areas.
The Better India
The company manufactures different kinds of snacks and beverages for Rs 5 and Rs 10 respectively.
Tamil Nadu | Coimbatore-based couple Prabhu & Brindha started TABP Snacks & Beverages Pvt Ltd that sells snacks & sodas in rural areas at Rs 5 &10 respectively
We’re predominately rural-focused company. They're not yet exposed to quality products at an affordable price: Prabhu pic.twitter.com/s7QBzXkTa8
— ANI (@ANI) May 26, 2021
This company was basically started to exposed the rural crowd to quality products at an affordable price.
This company was started in 2016 and they purchase most of their produce from small farmers. According to Prabhu, they are targeting Gross Merchandise Value (GMV) close to Rs 50 crore this year. Next year they would cross GMV of close to Rs 100-120 crore
Indian Retailer
Great to see local produces expanding like this. Find out more about the company, here.
Facebook image: The Better India
This Couple From Tamil Nadu Is Selling Snacks For As Little As Rs 5 In Rural Areas - India Times
Read More
No comments:
Post a Comment