COVID-19 and grocery shopping: Frozen foods and alcohol come out on top in APAC amidst pandemic
Frozen foods and alcohol have found favour with APAC consumers amidst the COVID-19 pandemic, garnering huge leaps in growth across various countries in the region amid lockdowns and tightening economics.
Several food categories saw growth in sales – especially with many consumers panic-buying and stockpiling at one point – but none more so than frozen foods.
“Frozen foods have seen the biggest jump in popularity in APAC markets - especially Hong Kong, where 58% or nearly three in five [are] buying more of them,” stated YouGov International FMCG Report 2021.
“In fact, APAC markets account for the top two ‘increasers’ on a global scale [which are] Hong Kong which grew 58% and Singapore which grew 40%. Even at the lower end of the scale, numbers tend hovered around the global average (29%) such as Australia with 29%.”
Crazy for crackers: Mondelez Australia’s premium venture prompted by rise of healthier savoury snacks trend
Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
According to the firm’s President for Australia, New Zealand and Japan Darren O’Brien, the crackers industry in Australia is seeing a boost due to the overall rise of healthier savoury snacks trending locally, and consumer demands are getting higher and more varied in terms of quality and taste.
“Consumers in Australia [are] increasingly considering the ingredients and flavours they’re looking for in a savoury snack, [and their] demands are constantly changing,” O’Brien told FoodNavigator-Asia.
Trend Tracker: Pandemic grocery trends, heathier savoury snacks, plant-based innovation and more feature in our round-up - FoodNavigator-Asia.com
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