WATCH: Protein ice cream pioneers LightWhey unveils significant retail expansion in UAE, plans to enter 1,000 outlets
The UAE’s first protein ice cream brand, LightWhey, is targeting listings in in 1,000 retail outlets in the country by the end of this year.
It is currently present in some 650 stores in UAE, following a deal with Carrefour Hypermarket earlier this year.
The company was founded in 2015. According to co-founder and CEO Mohannad Al Hourani, back then “there were a lot of protein bars and snacks around, but ice creams in the market were full of sugar and fat.”
LightWhey adds whey protein from cow’s milk into the ice cream, giving each 200ml tub an average of 22.5g of protein, 16g of carbohydrates, 7.5g of fat and no added sugar. Sweetness is achieved through the use of xylitol and sucralose.
Going strong: Bahrain’s meat category set for further growth as it tops household food spending charts
Meat and poultry spending accounts for the largest proportion in total food spending in Bahrain, and is expected to increase further, according to new report documenting Bahrain’s shifting dietary spending habits over two decades.
Published by Fitch Solutions, meat and poultry spending accounted for 15.1% in 2005, and is forecast to reach 18.7% in 2025.
Other categories expected to increase include fresh vegetable spending which is projected to grow from 9.7% in 2005 to 18.0% in 2025. Dairy would account for 13%, bread, rice and cereals (12%) and fruit (10%) rounding up the top five food categories.
Pandemic proof: UAE healthy ice cream brand House of Pops taps on extensive channel reach for positive growth
UAE healthy ice cream company House of Pops is anticipating a 250% increase in sales this year amid the pandemic, citing its commitment to driving sales across five channels as a key differentiator.
Middle East Focus: Better-for-you ice creams, healthy snacks in Carrefour and meat category growth feature in this edition of our round-up - FoodNavigator-Asia.com
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