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Wednesday, September 29, 2021

Seeds to snacks: Indian agricultural group Namdhari ventures into healthy snacks segment - FoodNavigator-Asia.com

Founded in 1985, the Namdhari Group started as a vegetable seed company (Namdhari Seeds) before growing fresh produce and other products (Namdhari Agro Fresh) for local and domestic distribution.

In 2000, it started a supermarket chain (Namdhari's Fresh), and an online grocery store (Simpli Namdharis) in 2018.

According to Navnath Pohkar, assistant manager of NPD, snack division at Namdhari Agro Fresh, Think Snack was a natural progression to offer ‘safe-to-consume yet guilt-free foods’.

A lot of our ideas have to do with bridging a healthier lifestyle for customers. For instance, when we started salad bars in our supermarkets, it was innovative for our city back then​.

Think Snack is kind of an evolution of that, we wanted to bring a healthier way of snacking because not everyone wants to eat fried chips and calorie-rich snacks.”

Among some of the products developed by Think Snack include vegetable and fruit chips, brown rice chips, popcorn, and makhana (lotus seeds). These are either baked, air-fried or vacuum fried, which tend to be lower in fat than regular snacks.

Vacuum fried is a process of cooking foods using air pressure and oil but at a lower temperature compared to typical frying, and for a longer time.

Think Snack offerings are also gluten-free, non GMO, artificial and preservative-free. “Think Snack is our endeavour to craft munchies that satisfy those sudden, in-between-meals snack cravings, but without making it difficult to choose between delicious and healthy​.”

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Seeds to snacks: Indian agricultural group Namdhari ventures into healthy snacks segment - FoodNavigator-Asia.com
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