These are the findings of a study by Godrej Yummiez across 2,800 consumers in nine cities across India. The objective of the study was to understand the changing attitudes and perceptions of Indian consumers when it comes to snacks and snacking.
The study highlights the nuances of tastes and preferences across geographic zones, age groups, gender and explores the number of times Indians are snacking per day, the underlying reasons that influence snack consumption, the occasions that Indians think of snacking, preferred types of snacks, the dynamics of safety within snacks, are preservatives a major concern for people and so on.
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A significant 62 percent of Indians actually limit their snacking consumption because they believe there is presence of preservatives. India’s preference for potato vegetarian snacks came out loud and clear.
An overwhelming 73 percent Indians feel taste is the biggest reason for snacking. About 62 percent feel potato-based snacks are an omnipresent part of their snacking platter that includes potato bites, samosas and so on. About 65 percent Indians prefer vegetarian frozen snacks (North India being the leading region) while an equal number of respondents confessed to indulging in anytime snacking.
The study also revealed the gender divide in snacking. About 76 percent of women snack more often than men. This included 54 percent working women who find snacking convenient for hunger management.Interestingly, Indians binge on frozen foods as a mood uplifter on various occasions. About 72 percent of respondents confessed to snacking when they are happy.
Only 60 percent of women snack when they are sad, while an even lesser percentage of men (52%) snack when they are sad.
Commenting on the report, Abhay Parnerkar, CEO, Godrej Tyson Foods, said, “The dynamics that will shape India’s snacking habits will be based on safety, technology and as a mood uplifter that are turning out to be the three new drivers for snacks.”
He added, “The definition of what the best-suited snack is for an individual or a household has changed. Palates have changed. Consumers have become more conscious now. Hereon, it will be interesting to watch India’s snacking industry growth story and how.”
Check the full report here
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In addition, 92% of the citizens surveyed are in favour of the government having a rule that prohibits brands from targeting children via advertisements of packaged foods.
Average monthly sales of fast-moving consumer product (FMCG) packs in the country stood at 19.2 billion, or 62 packs per household, from April to August 2022, significantly higher than monthly sales of 15 billion packs, or 51 packs per household, before the Covid-19 outbreak, research firm Kantar said in its FMCG Pulse report.
India, the land of snack charmers: India snacking report 2022 - ETBrandEquity
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