Reliance Retail inks partnership with General Mills for western snacks - The Economic Times

Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures, has inked a partnership with General Mills to foray in the western snacks category, it announced on Friday. Through the partnership, Reliance will launch global corn chips brand Alan’s Bugles in India owned by General Mills.
Reliance Consumer’s foray into western snacks will set up competition with brands like PepsiCo's Lays, ITC's Bingo, Balaji Wafers, and a very large unorganised snacks market.A Reliance Consumer spokesperson said in a statement: “We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience.”

Sheshadri Savalgi, finance director at General Mills India said in the statement: “What started in 1964 as the first corn chip, has expanded across the globe.”

Recent launches in Reliance’s FMCG portfolio include Campa, Sosyo and Raskik drinks, daily essentials under Independence, confectionery brand Toffeeman, Maliban biscuits and home and personal care brand Glimmer and Dozo.
The company is pushing prices at entry-level packs to compete with established brands in these categories.

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Reliance Retail inks partnership with General Mills for western snacks - The Economic Times
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