In a creative twist to the world of snacks, a LinkedIn user named Abhishek Prabhu shared his imaginative take on the popular chip brand Lay’s. Tired of the same old Magic Masala flavour, Prabhu suggested a revamp that celebrates India's diverse culinary palette.
In his post, Prabhu highlighted the fact that India's rich culinary scene is much more than a generic masala flavour. He proposed the idea of incorporating regional flavours into Lays chips, showcasing the vast diversity of Indian cuisine to a global audience.
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The imaginative flavours generated by AI range from Dhokla, a popular snack in western India, to Biryani, a fragrant rice dish loved across the country. Butter Chicken, a creamy and flavourful North Indian curry, and Pahadon Wali Maggi, a mountain-inspired version of the popular instant noodles, were also part of his creative lineup.
“Ever noticed how the 'India's Magic Masala' flavor in Lays is a bit... well, general? India's culinary scene is much more than a single masala & I couldn't help but think we're selling our culinary heritage short with such a broad brushstroke. So, I've been playing around with the idea of reimagining these regional flavors for a global audience. Imagine a snack range that's not just 'Indian Masala' but a spectrum of India's culinary diversity. Which flavor would actually be a good bet amongst these? Let me know in the comments below!” read the caption.
Take a look:
Accompanied by AI-generated images, Prabhu's post sparked curiosity and enthusiasm among people, prompting them to share their thoughts on the unique chips flavours. Many appreciated the idea of embracing India's culinary heritage in a snack format, moving beyond the generic masala taste.
Which flavour will you try first?
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